The average recruiter receives dozens of LinkedIn messages daily. Most are ignored. Here's how to write messages that actually get read and responded to.
Why Most LinkedIn Messages Fail
- Too long (LinkedIn messages should be scannable)
- Generic ("I'm looking for opportunities...")
- All about the sender, not the recipient
- No clear ask or next step
- Sent at bad times (weekends, late nights)
The Principles That Work
- Personalization: Reference something specific about them or their company
- Brevity: Under 300 characters for connection requests, under 100 words for messages
- Value first: Lead with what makes you relevant, not what you want
- Clear ask: Make it easy to say yes
Connection Request Templates
Template 1: Mutual Interest
Hi [Name], I noticed we both [share interest/connection/group]. I'm a [your title] focused on [relevant area], and I'd love to connect and learn from your work at [Company].
Template 2: Their Content
Hi [Name], I really enjoyed your recent post about [topic]. It resonated with my experience in [relevant area]. Would love to connect!
Template 3: Alumni
Hi [Name], Fellow [School] alum here! I'm currently exploring [industry/role type] and noticed your impressive work at [Company]. Would love to connect.
Message Templates (After Connecting)
Template 1: Informational Request
Hi [Name],
Thanks for connecting! I'm researching [industry/role type] and your background at [Company] caught my attention.
Would you have 15-20 minutes for a quick call? I'd love to learn more about your path and any advice you might have.
Totally understand if you're busy. Either way, thanks!
Template 2: Specific Role Inquiry
Hi [Name],
I noticed [Company] has an opening for [Role]. Given my experience with [relevant skill/achievement], I think I could add value.
Would you be open to a brief chat about the role and team? Or if there's someone else I should speak with, I'd appreciate the direction.
Thanks!
Template 3: Warm Introduction
Hi [Name],
[Mutual connection] suggested I reach out. I'm currently [brief context], and they mentioned you might have insights on [topic/company/role].
Would you have 15 minutes to chat? Happy to work around your schedule.
What NOT to Write
- "I'm looking for a job and wondering if you have any openings" (too blunt)
- Your entire resume in a message (they won't read it)
- "Please help me" (puts burden on them)
- Messages with multiple asks (one clear ask only)
- Anything copy-pasted without personalization (obvious and off-putting)
Timing Tips
- Best days: Tuesday through Thursday
- Best times: 8-11 AM, 1-3 PM (recipient's timezone)
- Avoid: Weekends, Monday mornings, Friday afternoons
If You Don't Get a Response
One follow-up is appropriate after 5-7 days:
Hi [Name], Just bumping this in case it got buried. No pressure either way—I know you're busy. Thanks!
If no response after that, move on. Don't keep messaging.
The Bigger Picture
LinkedIn messages work best when they're part of a broader networking strategy. Engage with content, build genuine connections, and your outreach will feel natural rather than transactional.