Let's be honest: the entry-level job market in 2025 is brutal. Class of 2025 hiring is down 44% compared to 2022. Only 30% of 2025 graduates found a full-time job in their field.
But people are still getting hired. Here's how.
What Employers Want in 2025
The bar has been raised. Here's what actually matters:
1. AI Tool Proficiency
81% of hiring managers consider AI-related skills a hiring priority—even for non-technical roles. Learn to use ChatGPT, Copilot, or other AI tools relevant to your field, and mention it in interviews.
2. Proof of Work
Degrees are table stakes. What separates candidates is evidence of capability:
- Portfolio projects
- Internships (even unpaid ones)
- Freelance work
- Open-source contributions
- Personal projects with real impact
3. Soft Skills
With remote and hybrid work, communication and collaboration skills matter more than ever. Be prepared to demonstrate them.
Strategies That Work
Referrals Are Everything
Employee referrals are 4X more likely to result in offers. Use every connection you have:
- Alumni from your school
- Former internship supervisors
- Professors with industry connections
- Family friends in your target industry
Apply Where Others Aren't
Everyone applies to the big names. Consider:
- Mid-size companies with less competition
- Growing startups
- Companies headquartered outside major cities
- Adjacent roles that can lead to your target job
Consider Stepping Stones
- Contract roles: Often convert to full-time
- Adjacent positions: Get in the door, then transition internally
- Smaller companies: Build skills faster, then move to target employers
Build Your Online Presence
- Optimize your LinkedIn profile completely
- Create portfolio site showing your work
- Share insights on industry topics
- Engage thoughtfully with people at target companies
What NOT to Do
- Don't seem desperate or bitter: It comes through in interviews
- Don't apply to 100 jobs with the same resume: Quality over quantity
- Don't only apply online: Direct outreach is essential
- Don't ignore non-prestigious companies: Great experience can come from anywhere
Take Care of Yourself
The job search takes a mental toll. 72% of job seekers report negative mental health impacts. This isn't a reflection of your worth—it's a tough market.
- Set boundaries on job search time
- Take breaks
- Celebrate small wins
- Stay connected with friends and family
It Will Get Better
Markets are cyclical. The skills and persistence you develop now will serve you for decades. Stay focused, stay positive, and keep pushing.
Your first job isn't your last job—it's just the door that gets you in.