In competitive job markets, a resume alone isn't always enough. A portfolio—evidence of your actual work—can be the differentiator that gets you the interview.
Here's how to build one that actually helps you get hired.
Who Needs a Portfolio?
Portfolios are essential for:
- Designers (UI/UX, graphic, product)
- Developers and engineers
- Writers and content creators
- Marketers
- Video producers
Portfolios are increasingly valuable for:
- Product managers (case studies)
- Data analysts (project write-ups)
- Consultants (anonymized case studies)
- Anyone making a career transition
What to Include
Quality Over Quantity
3-5 excellent projects beat 15 mediocre ones. Choose work that:
- Shows your best skills
- Demonstrates range (if applicable)
- Is relevant to roles you want
- Has clear, measurable outcomes
For Each Project, Include:
- Context: What was the challenge or goal?
- Your role: What specifically did YOU do?
- Process: How did you approach the problem?
- Outcome: What were the results? (Use numbers!)
- Visuals: Screenshots, before/after, demos
What If You Don't Have Work to Show?
Create Spec Projects
Redesign an existing product. Build a demo app. Write sample articles. Analyze public datasets. The work doesn't have to be "real" to demonstrate your skills.
Do Freelance or Volunteer Work
Non-profits often need help with design, marketing, and tech. This gives you real projects and references.
Document Personal Projects
Side projects count. Treat them with the same rigor as professional work.
Portfolio Platforms
Options by field:
- Designers: Behance, Dribbble, personal website
- Developers: GitHub, personal website with live demos
- Writers: Medium, Substack, Contently, personal blog
- General: Notion, personal website
A personal website gives you most control and looks most professional.
Portfolio Tips
- Keep it updated: Outdated portfolios hurt more than help
- Make it easy to navigate: Hiring managers won't dig
- Include contact info: Make it easy to reach you
- Test on mobile: Many people will view on their phone
- Get feedback: Ask peers to review before going live
How to Use Your Portfolio
- Include link on resume header
- Add to LinkedIn profile
- Reference specific projects in cover letters
- Walk through projects in interviews
- Share in email outreach to recruiters
The Reality Check
A portfolio won't get you hired alone—but it can get you interviews that your resume wouldn't. In a market where everyone has similar credentials, showing your work creates an edge.
Build the evidence. Show, don't just tell.