The tech job market in 2025 looks nothing like it did in 2021. If you've been laid off or are trying to break in, the old playbook doesn't work anymore.
Here's what's actually working now.
The Reality of Tech Hiring in 2025
Job postings mentioning generative AI increased by 170% compared to January 2024. Meanwhile, entry-level and junior positions have shrunk significantly. The bar for "entry-level" has been raised.
But tech is still hiring—just differently. Companies are being selective, and the roles that do exist require more specialized skills.
Skills That Are Actually in Demand
Hot Right Now:
- AI/ML engineering
- Cybersecurity
- Data engineering
- Cloud infrastructure (AWS, Azure, GCP)
- Platform engineering
- AI prompt engineering and LLM implementation
Declining Demand:
- Generic "full-stack" roles without specialization
- Manual QA (automated testing is preferred)
- Basic frontend without additional skills
The Strategies That Work
1. Upskill in AI
You don't need to become an ML engineer overnight, but understanding how to work with AI tools is becoming table stakes. Take courses on:
- Working with LLMs and APIs
- Prompt engineering
- AI-assisted development (GitHub Copilot, etc.)
2. Master the Fundamentals
When hiring slows, companies get more rigorous about technical interviews. Make sure you're solid on:
- Data structures and algorithms
- System design
- Core language proficiency
3. Build in Public
Open-source contributions, technical blog posts, and visible GitHub projects help you stand out. Hiring managers want to see how you think and code.
4. Network Strategically
The tech community is tight-knit. Many jobs are filled through referrals and personal networks before they're ever posted. Engage on:
- LinkedIn (thoughtful posts and comments)
- Twitter/X tech communities
- Discord servers for specific technologies
- Local meetups and tech events
5. Consider Startups
While big tech has slowed hiring, well-funded startups are still growing. They often offer more interesting work, faster learning, and sometimes equity upside.
6. Location Still Matters
The Bay Area remains the center for AI jobs specifically. If you're interested in AI and can relocate (or are already there), that's an advantage.
Optimize for the Tech Interview
- Tailor your resume: ATS optimization matters. Include keywords from job descriptions.
- Practice coding interviews: LeetCode, HackerRank, Pramp for mock interviews
- Prepare system design: Especially for senior roles
- Have behavioral answers ready: STAR method for "tell me about a time" questions
The Direct Outreach Advantage
Tech recruiters are overwhelmed with applications. Standing out means going beyond the application portal:
- Reach out to recruiters directly via email
- Connect with hiring managers on LinkedIn (thoughtfully, not spammy)
- Get referrals from people in your network
Keep Perspective
Tech hiring is cyclical. The companies that are being cautious today will be hiring aggressively when conditions change. The skills you're building now will serve you for the long term.
Stay patient, stay skilled, stay visible.