The informational interview is one of the most underleveraged tools in job searching. It's a 20-30 minute conversation with someone in a role or company you're interested in—and it often leads to opportunities that never get posted.
What It Is (And What It Isn't)
It IS:
- A conversation to learn about a role, company, or industry
- An opportunity to build genuine relationships
- A way to get advice and insights
It ISN'T:
- A job interview
- An opportunity to ask for a job
- A sales pitch about yourself
The moment you turn an informational interview into a job ask, you've broken the social contract. Keep it about learning.
Why It Works
Informational interviews work because:
- People love talking about themselves and their work
- It's a lower-pressure ask than "give me a job"
- They naturally lead to referrals and introductions
- You get insider knowledge that helps you in actual interviews
How to Request One
Subject: Quick question about your work at [Company]
Hi [Name],
I came across your profile while researching [industry/role], and your career path really caught my attention—especially your work on [specific project or transition].
I'm currently exploring opportunities in [area] and would love to learn from your experience. Would you have 20-30 minutes for a quick call or coffee in the next few weeks?
I completely understand if you're too busy. Either way, thanks for reading this, and keep up the great work at [Company].
Best,
[Your Name]
15 Great Questions to Ask
About Their Path
- How did you get into this field?
- What surprised you most about this role?
- What do you wish you knew when you started?
About the Day-to-Day
- What does a typical day look like?
- What are the biggest challenges in your role?
- What do you find most rewarding?
About the Industry
- How is the industry changing?
- What skills are becoming more important?
- What trends should I be paying attention to?
About Getting In
- What would you look for if you were hiring?
- What advice would you give someone trying to break in?
- Are there any skills or certifications that would help?
For Connections
- Who else should I talk to about this?
- Are there communities or events I should join?
- Would it be okay if I stayed in touch as I continue my search?
Tips for Success
- Research them first: Know their background so you can ask informed questions
- Don't overstay: If you asked for 20 minutes, wrap up at 20 minutes (unless they extend)
- Take notes: It shows you value their time
- Send a thank-you within 24 hours
- Follow up on any suggestions they made
The Hidden Benefit
The best informational interviews don't feel like networking—they feel like genuine conversations. And that's when the magic happens.
People who like talking to you will naturally think of you when opportunities arise. "Actually, we have an opening..." is a sentence that often comes from relationships built in these conversations.