Networking events have a bad reputation. The awkward small talk. The aggressive business card exchanges. The feeling of everyone trying to "get" something from each other.
But done right, they can be invaluable. Here's how to make networking events actually work.
Types of Events Worth Attending
- Industry conferences: Where decision-makers actually go
- Professional association meetings: More intimate, relationship-focused
- Alumni events: Built-in connection point
- Job fairs: Direct access to recruiters (if appropriate for your level)
- Meetups: Skill-specific, less pressure
- Panel discussions: Engage with speakers afterward
Where to Find Events
- Eventbrite
- Meetup.com
- LinkedIn Events
- Professional association websites
- Local chamber of commerce
- University alumni networks
Before the Event
Set Specific Goals
Not "network" but:
- "Have meaningful conversations with 3-5 people"
- "Get contact info from 2 recruiters at target companies"
- "Learn about [specific topic] from practitioners"
Research Attendees
Many events list speakers or attendees. Identify 5-10 people you specifically want to meet.
Prepare Your Introduction
Have a concise, non-awkward way to introduce yourself. Not an elevator pitch—just a natural answer to "So what do you do?"
During the Event
Focus on Genuine Connection
Don't immediately pitch yourself. Ask questions:
- "What brought you to this event?"
- "What are you working on that you're excited about?"
- "How did you get into this field?"
People remember how you made them feel more than what you said.
Don't Immediately Job Hunt
The worst thing you can do is walk up to someone and immediately ask for a job or referral. Build rapport first. If it's appropriate, mention you're exploring opportunities—but let it come up naturally.
Exchange Contact Info
At the end of a good conversation: "I'd love to stay in touch. Can I get your card / connect on LinkedIn?"
Take Notes
After each conversation, jot down something you discussed. This helps with follow-up.
After the Event
Follow Up Within 48 Hours
Send a brief message referencing something specific you discussed:
"Hi [Name], It was great meeting you at [Event] yesterday. I really enjoyed our conversation about [topic]. I'd love to continue the discussion sometime. Would you be open to a coffee or call next week?"
Connect on LinkedIn
Personalize the connection request with a reminder of where you met.
Deliver on Any Promises
If you said you'd send an article or make an introduction, do it promptly.
The Long Game
Networking isn't transactional—it's relationship building. The people you meet at events today might not help you tomorrow, but they could change your career trajectory years from now.
Focus on being helpful and interesting. The opportunities will follow.